Sub-standard is the new standard
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Oh dear, it's all falling apart...

You might onthou a feature I did on Cape Town's Wine Exhibition called.... yup, you guessed it - WINEX! The article had what could be described as a negative tone, but very necessary I thought at the time. The article was later published in Playground Magazine which produced responses largely in agreement. That was before they did the Winex Johannesburg Show..... I seem to have been vindicated.

Winex, South Africa's worst event
..ever

I was copied in on the following email sent to the organisers.

Check this out - they fucked it again.

Dear Whomever

This is a note to register my contempt for your show, and express my disgust for your obvious contempt of wine culture. Winex is an absolute disgrace and embarrassment. It appears to have been arranged by the atypical alpha-wolf marketing manager's secretary, in a B-grade brand owning organisation. You have absolutely no concept nor sensitivity to ambience and experiential production, and really just seem to be geared at taking peoples' R90. The SA public just continues to swallow sub-standard shite like you dish out, but not me, missy. Fortunately, my highly-paid (yet moderately taxing) financial services job gives me access to many of the obvious marks that you target, and I am warring a comprehensive boycotting campaign until you actually step up and honour the industry and the lemming public that you clearly hold in such contempt.

Shame on you. Was it not enough to have been ridiculed on your horrendous show in Cape Town this year (http://www.2oceansvibe.com/winex-2007-cticc.htm). Did you not learn?

Why do you have to continue your onslaught in Joburg? Do you think we don't care?

You should have listened to your guidance counselor at school and gone to work for Hyperama.

Eugenic


I think it's fair to say that Eugenic tends to shoot from the hip.

Well done, Winex 2007 - you fucked it royally.
 

Seth Rotherham
Editor
2oceansvibe.com
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