BE SMART

The site’s target audience is primarily South African. From the stats and figures at my disposable, we can confirm the following:

The average unique visitors over the last 6 months is +40,000 unique visitors a month.

Over the last 6 months the page views range between 250,000 and 400,000 page views a month.

Highest ever month was November with 91,990 unique visitors.

Highest ever page views 618,766 in one month

70% are returning visitors

30% new visitors

84% are direct entries (word of mouth – typed the web address directly into their browsers)

16% via search engines

E.g. go to Google and search for “hemisphere nightclub cape town” – the 2oceansvibe article is ranked 1st (at the time of this article)

Or seach for “Vodacom upgrade check” – 1st (at the time of this article)

The most recent example of good ranking with google was when "arnold's restaurant kloof road" typed into google produced the 2oceansvibe article on the restaurant at 1st place on google - two days after the article was written. (at the time of this article)

70% of all readers are from South Africa (62% of that is Western Cape and 35% Gauteng)

20% UK

8% USA

2oceansvibe is becoming a very well known and respected brand and form of media, particularly in Cape Town. Seth is regularly quoted in the press, as well as radio. Mentions includeCape Times, Sunday Times, Radio 5 and KFM.

The Cape Town following is extremely loyal and growing at a rapid pace. The bulk of the audience are the 18-30 year old market. The website is obviously appealing to an aspiring audience. It is definitely the new wave of advertising and something that marketers and advertisers need to get involved in. The type of humour and ‘journalism’ shown on the site is for a more sophisticated audience. You’re dealing with intelligent, brand loyal people with a sizeable chunk of disposable income.

The websites and the concept is VERY new and HIGHLY targeted. Unlike being bombarded with ads on TV when they don’t want it – these readers are choosing to go to this ‘lifestyle’ site and they believe in Seth and the brand’s that he is willing to advertise on his website. I have had to reject potential advertisers as they don’t suit the lifestyle. We can’t afford for the readers to think Seth Rotherham has let them down – this is why we don’t let them down. It has been a very long and careful task to build up the credibility we currently have.

The readership of the website is also highly influential including public figures, celebrities and leaders of industry.

You might want to read this article on the impact of blog sites (like 2oceans) in the US where advertisers are moving from traditional advertising mediums.

http://www.business2.com/b2/web/articles/0,17863,1063850,00.html

Corporate readers of the site include :

Allan Gray
TBWA
Pfizer
Emirates
Morgan Stanley
Sanlam
Investec
Mount Nelson
Nissan
Old Mutual
Di Data
Nashua
Nestle
Clicks
KPMG

If you are interested in advertising then please get in touch.

Click 'Contact 2oceans' on the left and we can chat.

Seth Rotherham
Editor
2oceansvibe.com
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