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  Marketing Insight: South Africa A Key Region In “Southern Axis Of Opportunity”

  14 May 2012 by Jasmine Stone / No Comments

  When Sir Martin Sorrell speaks about marketing trends, the global advertising and marketing fraternity takes note. The CEO of WPP, the world’s largest advertising and marketing services company, Sir Martin recently gave his view on the top ten trends facing marketers and ad agencies right now. South Africa falls within the region he referred to as the “Southern axis of opportunity” – a significant area of economic growth that cannot be ignored.

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