While many Saffas are pretty wine literate, some folks might not know why a server pours a little tasting before giving you a full glass.
What is needed is for wine to start appearing in South African popular culture. (Do we have one of those?) Remember that rather kak film, Sideways? That changed how Merlot and Pinot Noir were sold in the States. Just because that snivelly little prick Miles told everyone to “Fuck Merlot”, they did, running to quaff cheap Californian Pinot Noir by the bucket load.