viral marketing

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  Amazing Spider-Man Kicks Off It’s Viral Campaign [VIDEO]

  19 Mar 2012 by Jasmine Stone / No Comments

  The Amazing Spider-Man (aka the amazing, if unnecessary, reboot) will be upon us in July, and producers, Marvel, are kicking the viral marketing campaign into high gear from the get go with this news report from “Daily Bugle News” concerning a webbed menace that is plagueing New York city, and no, it’s not one of the Kardashians in town to promote a new relationship bust up, it’s Spider-Man!

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• Radvertising? Warner Bros. Promotes ‘Contagion’ Film With Bacteria Billboard

  09 Sep 2011 by Jasmine Stone / No Comments

  Steven Soderbergh’s upcoming film, ‘Contagion,’ needed some promotion because apparently Marion Cotillard’s presence isn’t enough. So, reasonably, Warner Bros hired a couple of microbiologist and immunologists to create billboards filled with growing bacteria and fungi that would spell out promotional messages. Please save your ‘viral marketing’ comments for after class.

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