Having announced that Dulux was proud to be a new sponsor of Premier League outfit Spurs, the company’s Twitter account took a very strange turn.
Brands have to be very careful on social media these days, which is why you probably shouldn’t crack a joke about something that has resulted in at least 183 deaths.
It can’t be easy when you’re a sportsman on Twitter and everyone adds their two cents, but that doesn’t mean you get to fight fire with fire.
The ANC must have soggy feet what with how often they put them in their mouths, yesterday providing another opportunity for Twitter to attack.
H&M have only just touched down in South Africa and they’ve already landed themselves in some hot water. Not a great start.