Unlike Instagram, which has recently become so cringingly obvious about trying to sell us stuff, TikTok still shows regular people getting really excited about their favourite things.
Sort of. HP recently released a study looking under the hood of Twitter’s ‘Trending Topics’ function – revealing (gasp) that most of the time, popular topics get broadcast by major media twitter accounts, then amplified by their followers, rather than some wanky cloud-based news system.