In the days of traditional travel agents, no-one ever knew what markup was being applied on plane tickets. But now, with online booking via airlines’ websites, customers get the cheapest rates on their own anyway. Or do they?
I’m not clear on why we would still need travel agents or anything, but if we do, Google Flights, launching today, is up to the task. Initially only available in a couple of US cities, Google Flights is the first result we’ve seen of Google’s acquisition of travel software company ITA back in April.