the chef

• Radvertising: Watch Amstel’s Excellent ‘The Chef’ Ad With Augmented Reality [VIDEO]

  27 Sep 2013 by Seth Rotherham / No Comments

  To celebrate the success of their new TV ad, “The Chef”, Amstel Lager is giving consumers a chance to enjoy it like never before. Turning the logo on the Amstel bottle into an augmented reality reader, consumers can now enjoy the ad and their favourite beer at the same time – creating a whole new viewing experience.

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