One of Novak Djokovic’s major sponsors, Lacoste, wants a word about events that led to a protracted legal battle and his eventual visa cancellation.
British runner Jo Pavey was sponsored by Nike right up until she told the sportswear company that she was pregnant, and she isn’t the first.
When you back some of the world’s biggest names things will occasionally go south, although Nike has a history of failed sponsorships.
If you’re into the marketing arena and are seeking sponsorship with unreachable brands, then this just make your life a little easier.
Since the rise in disapproval of The Fat Jew’s once popular theft-curated Instagram account, he is losing deals and support left, right, and Central.
Well this is one way of getting people to switch to silent: tackle anyone who uses their phone! Sharks sponsors Cell C have been taking their switch-to-silent campaigns to whole new levels using some of our sporting favourites to prove a point.
So, Bafana Bafana lost a major sponsor in Puma, when they pulled out a while ago. Now, companies are scrambling to fill the place once occupied by the big cat brand.
Merthyr Town, in Wales, home of The Martyrs football team and their stadium, Penydarren Park will undergo a name-change to appease their latest sponsors, a electronic cigarette company. By September, the stadium will officially be called…wait for it….The Cigg-e Stadium.