The new global campaign is called ‘Live Again’ and aims to reposition South Africa, putting us smack bang in the hearts and minds of travellers near and far.
It feels only right that the British media joins in on the chorus of publications urging tourists to visit Cape Town.
Last week, the UK announced that South Africa would remain on its travel ‘red list’. The reasoning doesn’t hold up under basic scrutiny.
There’s a scheduled change for the UK’s “traffic light” system pending, and it could spell great news for South Africans who want to travel to and from the UK.
The petition to get South Africa off of the UK’s red list needed 10 000 signatures to force the UK government to respond, with that number already comfortably exceeded.
According to the latest numbers from Stats SA, tourists are looking elsewhere when planning their holidays.