By now, many people within South Africa’s news-following public are familiar with the recent burst of racism that took place on South Africa’s twittersphere involving a model and a “model”. Mistakes were made, but the backlash and long-term effects from a social and mainstream media clamouring may have devastating consequences on the individuals involved. Things begin to go pearshaped when the media is inaccurate with information that disperses frantically when a news story of this nature breaks.