The company’s new social media campaign, #WhyCloverBlue, launched with a strange video that has been widely criticised.
A small city in southern Spain, Juzcar, was used as the film location for the The Smurfs film, and painted blue to fit the theme. Once shooting had wrapped up, Sony Pictures offered to repaint the place – except residents voted yesterday to keep the place Smurf-coloured.
Am I alone in thinking that our world record attempts are getting a little obscure? Look, it’s great that you guys (from Mexico City) are all dressed up together and want recognition for that, I’m just not sure that dressing up as beloved 90’s cartoon characters is the way to go. Pics after the jump.