Red Bull’s marketing strategy seems to be, “I see what you did there. Hold on while we do something 1 000 times more awesome and post it on YouTube.” Well, they’ve nailed it again with the craziest Rube Golberg machine ever. Bigger and more intense than ‘ol Rube could ever have imagined.
You’re going to want to watch this. OK Go have put out a new experimental music video for their new track, All Is Not Lost. You remember that one video with the treadmills? Or with the Rube Goldberg machine? Yeah, this is better than that.
Comprising 244 steps, the Rube Goldberg Machine made by a team from Perdue University in the US has smashed the record for the most complex Rube Goldberg Machine ever made. A Rube Goldberg machine is a contraption that is required to complete a very simple task in the most complicated manner possible. In this case the goal was to water a plant.