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radvertising
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OK Go’s Insane Chevy Music Vid [VIDEO]
06 Feb 2012 by Jasmine Stone / No Comments
Yesterday, OK Go released their new music video for Needing/Getting, which doubled as a Super Bowl ad for the Chevy Sonic. The band drives a Chevy fitted with retractable arms down a 3km stretch of desert lined with 1 000 instruments to perform a version of “Needing/Getting” that took four months to prep and four days to shoot.
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Human-Shaped Remote-Controlled Planes Fly Around NYC [VIDEO]
31 Jan 2012 by Jasmine Stone / No Comments
I’m not entirely sure I care that this is just some publicity stunt for a mediocre-to-bad “found footage” film about super heroes. This is awesome advertising. Click through to see how 20th Century Fox teamed up with Thinkmodo for their unusual viral promotion for the upcoming Chronicle.
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Radvertising: Megan Fox Island [VIDEO]
23 Jan 2012 by Jasmine Stone / No Comments
Alright. Yes. Pairing your product with an attractive woman is not exactly an original advertising tactic, and if anything the world could do with a little less of that. But because this happens to be a Brazilian TV ad for a language school, and a funny one, we can put these concerns momentarily aside.
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The Gang Who Bless Us With The Nandos Viral Print Ads
16 Jan 2012 by Jasmine Stone / 3 Comments
We’re big fans of those hysterical (and amazingly well-timed) Nando’s posters. You can check out our favourite ones here, and here. And here, and here. Oh, and here, too. So it’s nice to see that the boys and girls who seed them, Retroviral, had such a great 2011. Ta, fellas. Keep up the radvertising. [Director: […]
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Protection Of Information Bill Takes One Step Closer – Nandos Voices Its Opinion
22 Nov 2011 by Jasmine Stone / No Comments
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Radvertising: Old Spice Is Still Doing Nicely [VIDEO]
22 Nov 2011 by Jasmine Stone / 2 Comments
I feel a little bad for Widen + Kennedy, Old Spice’s advertising agency; everything they’ve done since introducing Isaiah Mustafa as the Old Spice Guy has been subject to comparison, not always fairly. Which is a pity, because they’re killing it here with their new “Smell Better Than Yourself” campaign. Check out the video, after the jump.
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Monday Radvertising: Innocent’s Tweet & Eat Campaign
14 Nov 2011 by Jasmine Stone / No Comments
Whenever anybody talks about viral advertising, something deep inside me gets a little closer to breaking. So please understand that when I say that this campaign by Innocent Foods, which lowers its prices the more social media exposure it gets (“the more people that tweet, the cheaper you eat”) could go nicely viral, I mean it.
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Coke Tries Something New, Replaces Brand Name With Fan Names
05 Oct 2011 by Jasmine Stone / 1 Comment
Coca-Cola Australia has launched an innovative campaign called “Share a Coke”, by replacing its brand name on its bottles and cans with 150 different ordinary names in the run up to Christmas. They’re hoping it will go “viral”. “Cool”.
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Radvertising? Warner Bros. Promotes ‘Contagion’ Film With Bacteria Billboard
09 Sep 2011 by Jasmine Stone / No Comments
Steven Soderbergh’s upcoming film, ‘Contagion,’ needed some promotion because apparently Marion Cotillard’s presence isn’t enough. So, reasonably, Warner Bros hired a couple of microbiologist and immunologists to create billboards filled with growing bacteria and fungi that would spell out promotional messages. Please save your ‘viral marketing’ comments for after class.
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How To Market Bulletproof Glass Like A Boss [VIDEO]
02 Sep 2011 by Jasmine Stone / 1 Comment
The president and CEO of Texas Armoring Corporation wanted to put potential customers’ minds at ease about the efficiacy of his company’s bullet-resistant glass. So, like any other sane person, he got one of his employees to shoot at him with an AK-47 while he stood behind the glass.
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Mercedes Gave This Kid A Free Bionic Hand
23 Aug 2011 by Jasmine Stone / No Comments
14-year-old Matthew James’ left arm only developed to the wrist. Which is why Matthew sent a letter to the Mercedes F1 team, offering them free advertising space on a new £35,000 (ZAR 414 000) robot hand if they would pay for it. Which worked out pretty okay, because now has a custom i-LIMB Pulse hand from Touch Bionics.
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Radvertising: Stop-Motion Film Made With 350 000 Post-It Notes
05 Aug 2011 by Jasmine Stone / No Comments
Melissa, a Brazilian footwear brand, is doing it right. They created this giant time-lapse video on the side of a building in SãoPaolo using Post-it notes as analog pixels. I’m not totally clear on why this would make me want to buy shoes, but whatever it looks amazing.
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This Is Happening Right Now, On Corner Roeland And Buitenkant Street, Cape Town
05 Jul 2011 by Jasmine Stone / 8 Comments
Click to enlarge This is happening right now on the corner of Buitenkant and Roeland Street. If you’re in the city, you should get out onto the street, slap your shades on, and enjoy the timeless combination of fresh air and quality humour. And now from the side. Click to enlarge A thing of beauty. […]
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Greenpeace Ad: The Death Star Is A Volkswagen [VIDEO]
29 Jun 2011 by Jasmine Stone / 2 Comments
You guys remember that VW commercial that ran during the Superbowl with a tiny Darth Vader? Well, Greenpeace does. And they’ve made a spoof follow-up in an effort to call attention to the automaker’s environmental record. Liberal media sentiments aside, it’s cute – click through for a tiny Vader and a Message About The Environment.
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Radvertising: Slow Motion Beer Advertising Is The Best Kind [VIDEO]
09 Jun 2011 by Jasmine Stone / No Comments
Look, I don’t like to court contradiction, least of all on the web, but I think I may have accidentally lied to you guys yesterday. I told you that this beer advertisement was the best beer ad that there ever was, and I meant it. I did. But then the internet showed me this.
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Quite Possibly The Best Beer Commercial That There Ever Was [VIDEO]
08 Jun 2011 by Jasmine Stone / 1 Comment
moonage3, who uploaded this advert by Hahn Brewery, called it the ‘Most EPIC beer commercial EVER.’ Now, the word ‘epic’ is getting a little stale, and nobody likes too many letters in upper case, but just this once I’m in agreement with moonage3. Please. Let Hahn Brewery show you how they put awesome in a bottle.
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Tuesday Morning Radvertising: Chubby Dudes In Amsterdam Sell Ad Space
24 May 2011 by Jasmine Stone / 2 Comments
Dutch advertising company Interbest gets snaps for their bid to sell ad space on highway billboards. They displayed a chubby, hairy, dude, with an article of clothing removed every day – above the tagline, ‘The sooner you advertise here, the better.’ I know fat jokes aren’t classy, but these just worked.
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Wednesday Radvertising: ‘Poolball’ [VIDEO]
04 May 2011 by Jasmine Stone / No Comments
Man, Budweiser really wants you to drink their beer. I’m not going to, but I appreciate the effort they’re putting into the European re-branding initiative – like with this 7-meter Astroturf pool table, with built in fridge, that they put together for playing ‘poolball’ on. Take a look! It’s pretty rad.
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Old Spice Has A Man On The Side [VIDEO]
21 Apr 2011 by Jasmine Stone / No Comments
Old Spice has launched a new marketing campaign for its ‘Jungle Wilderness’ scent, featuring a vague parody of manly mascot Isaiah Mustafa. I mean, it’s funny and good but mostly I feel a big ol’ Isaiah Mustafa-shaped vacuum when watching this. Click through, though. Moustaches.
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Monday Morning Radvertising: Segway Joust [VIDEO]
11 Apr 2011 by Jasmine Stone / No Comments
With this whole ‘viral’ thing, many marketing departments are desperately trying to produce the kinds of advertising that get the internet’s attention – often with depressing results. Fortunately, the ad for the Washington Lottery is awesome; it has two dudes jousting on segways. Not totally sure how that sells lottery tickets, but hey.
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Nandos Keeps The Punishment Train Rolling
08 Apr 2011 by Jasmine Stone / 1 Comment
And this time the target is Richard Mdluli, who has been indicted for murder, along with a slue of other charges. He also happens to be South Africa’s crime intelligence boss. I can see how this is problematic. Please enjoy.
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Some People REALLY Love Eckō Apparel
06 Apr 2011 by Jasmine Stone / No Comments
Wow! Okay. Last week we told you about the ‘Get An Eckō Tattoo, Get A 20% Discount For Life’ they’re peddling, with a couple of metaphorical raised eyebrows. So they sent us a couple of photos of fans that had gotten themselves branded with their logo – bluff called. Amazing.
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Tuesday Radvertising: Hot Wheels Loop
05 Apr 2011 by Jasmine Stone / No Comments
As part of an advertising campaign for toy car line Hot Wheels, a facade loop was installed alongside a highway in Bogotá, Colombia, mimicking the loop tracks that you’re always a little crushed to discover woulnd’t work in real life. It looks pretty rad. Nice job, Hot Wheels. Nice job, Colombia.
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German Ad Campaign: ‘Sex Is No Accident.’
29 Mar 2011 by Jasmine Stone / No Comments
MTV Germany, which is a thing I didn’t know existed until just now, is trying to spread the word to the masses: there is no such thing as accidental sex, please wear condoms. To emphasize the point, they’ve put together a series of comics in which people accidentally have sex and don’t wear condoms.
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Monday Morning Radvertising: Red Bull Street Art View
07 Mar 2011 by Jasmine Stone / No Comments
Brazilian ad agency Loducca has put together a collection of geo-tagged street art from Google Street View for Red Bull. The site is sweetly designed, with decent Cape Town representation. How exactly this is going to sell Red Bell any caffeinated beverages is beyond me, but whatever.
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2oceansvibe Partners
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