Selena Gomez has an Instagram following second to none, and that online fame also translates to peeps turning up to support her.
To represent her new beauty line, Rihanna chose a curly-haired Capetonian. Local is lekker, so let’s take a look at the model who landed this massive gig.
When Rudolf Dassler imagined the Suede, little did he know that his sneaker would continue to have a cultural impact 50 years later.
Hello Kitty’s latest collab with PUMA will have fans of the Japanese cat frothing for the whole outfit. Perfect last-minute Valentine’s gift? Totally.
When I hear the word ‘activewear’ I think of that viral video on YouTube, but Selena Gomez is working hard to change that. She’s doing pretty well, too.
While it’s quite apparent that Lewis Hamilton enjoys the finer things in life, he did surprise us with a few of his fashion choices. Oh, and he loves a name drop.
In case you missed it, Justin Bieber and Selena Gomez are back together and this church could be reason.
Opening its doors last month, the spectacular Zeitz MOCAA shares its name with a businessman whose love for Africa helped him turn one brand into an icon.
Hosting her show inside the Armoury in New York, Rihanna created a fashion show like nothing else the industry has ever seen before.
Usain Bolt has amassed quite a tidy nest egg over the years, but his on-track winnings account for less than one percent of his total worth.
Kylie Jenner might make the odd fashion faux pas now and again, and we won’t forget those, but this latest campaign is pretty on point.
Antoine Griezmann is one of football’s hottest properties right now, and legends don’t come much bigger than Thierry Henry. Of course the Frenchies pair well.
We all know someone who professed, whether serious or jokingly, that they could beat Usain Bolt if they had to. The ‘Beat Bolt’ race gives you the chance to try.
Rihanna, our favourite popstar, took the reigns as she stood behind the counter at her LA pop-up shop and took customers’ orders. Of course they freaked out.
No one has more fun – and more influence – with fashion, fame and celebrity seduction than Rihanna. The Barbados-born singer’s critically lauded fashion line, FENTY x PUMA, has allowed Rihanna to retain her title as one of the biggest popstars on the planet – and she has just released a teaser for the collaboration’s […]
Remember last year when Kanye West raged at Kylie Jenner on a Keeping Up With The Kardashians episode over her signing with PUMA? Even though he did finally support her, she obvious didn’t give two ticks about changing her mind because the reality show star is at it once again. After the release of this […]
One of the foremost ballet companies in the world, when New York City Ballet (NYCB) makes a move, the rest of the industry watches with a careful eye. So when they decided to team up with PUMA last year, a brand that is renowned for fusing performance with culture and fashion, many were taken aback, […]
Gone are the days when fitness classes resembled a workout video from the 1980s, and Capetonians look to be leading the way. These look like a good time.
PUMA’s latest campaign involves empowering women, and they have chosen Cara Delevingne to be the one to represent – black marker and all.
More and more people are trading in their heels for a pair of sneakers – but what does this mean? Welcome to the era of ‘athleisure’.
With subtle shades of pink and delicate floral patterns, Caroll Lynn’s seriously funky designs have landed her the collaboration of a lifetime.
There was a time when Naomi Campbell was the world’s most powerful supermodel, but of late she has been a little quiet. Not for too long though.
The Olympics are almost here and everyone is after gold – although you don’t need years of training to kit yourself out in first place.
New York City Ballet Company is one of the most prestigious in the world – so when they make a commitment, you take notice.
What Rihanna says pretty much goes in my books, so when she releases a new sneaker you know it’s legit.
The evolution of sneaker styles will see some outshine others, but when you have a good thing going you’d be stupid not to keep at it.
Kanye West may be stirring in his sleep as Kylie Jenner betrayed what he a thought was a close family tie.
Two of the most legit streetwear brands have collaborated once again and the results are just what you would expect: grey tones, slick lines and innovative technology.
Prepare yourself a little and get to know South Africa’s latest sprint sensation who will be going for gold in the 100m sprint at the 2016 Olympic Games.
Rihanna has swag dripping out of every pore – and her position as PUMA’s Global Ambassador plays a pretty sweet role in generating the coolest of collaborations.