Before the late 1970s, trainers were usually only worn by people doing sport. Now they’re a trendy way to feel nostalgic about ‘terrace culture’ and ‘casuals’.
PUMA might leave smaller environmental footprints, but it sure does make an impression on the track and the market, as well as in the hearts of athletes and consumers.
Since ’90s nostalgia is all over the show right now, PUMA, in collaboration with US professional basketball player LaMelo Ball, is bringing the slime into the 2020s.
This effort, combining sports, fashion, music, and youth culture, challenges everyone to embody the sentiment of fearlessness on and off the pitch.
Haribo has been lauded for its delicious fruit gummies for more than 100 years and has now collaborated with PUMA to bring us a mix of sweet sneakers and apparel.
The iconic footwear and sportswear brand has now released the Bold Ana-Digi Watch range in South Africa.
If I didn’t know better, I’d be convinced that PUMA’s new sneaker line was designed with South Africans who love the sun and sea in mind.
A new wardrobe stocked with PUMA gear from their most iconic collaborations? At half price? Yes, please.
When it comes to footwear sometimes less really is more. We’re not saying wear hessian sacks on your feet, let’s just not go overboard with those 32 different lumo colours right?