Airbnb, the easiest way to enjoy a night at someone’s house without having to pretend you like them. They might want to brush up on how they treat our local media though.
I am sure that for every sensible word written about wine, Public Relation teams issue out 100 silly ones. Luckily conscientious writers shield the broader public from much of this hyperbolic guff, however, some of it does slip through on back labels, and boy, is it a load of tripe.
Hey dictators. Got a national reputation problem on your hands? You could invest in some good public relations, couldn’t you? Specifically, give Racepoint PR a call – they’re the agency that did such a good job of brushing up Colonel Gadhafi’s image and, more recently, shifting attention away from Rwanda’s genocide problem.
We journalists like to complain about PRs. I didn’t study journalism, so never got the opportunity to pick up some of the bad habits of the industry. It’s always cute to note how many scribes enjoy hating PRs. I think the hatred is reciprocal (an explanation for their general foul attitudes when I call?). I appreciate that they have a job to do. So, a kindly word to PR practitioners out there: I wouldn’t know how to do your job. But I know mine, and it sometimes means that we have to cooperate.