You’ve probably never heard of Alexander Stein, but he could be the reason that you have a favourite craft gin.
The gin and tonic is a beloved drink in South Africa, and if the numbers are anything to go on, that isn’t going to change any time soon.
Ryan Reynolds is so committed to his favourite gin that he bought the company, and now writes fake reviews on Amazon.
Gin sales are booming right around the globe, and much of it can be put down to a simple, but important, trend in the market.
The gin industry has seen a massive resurgence over the past few years, and much of that is down to social media. The quest for likes is never-ending.