Some of you might have noticed the hashtag #phonebloks flying around the social media world yesterday, and wondered where the hell it all came from so suddenly. The answer? It was a social media ‘thunderclap’ initiated by Phonebloks. Phonebloks started out as a simple idea just over a month ago. Dave Hakkens, the man behind the idea, basically wanted to create a phone that produced less waste – a phone we could keep.