In what must certainly be the crunchiest deal in recent history, breakfast cereal giant, Kellogg has agreed to buy the Pringles snack business from Procter & Gamble for $2,7 billion. The move will make Kellogg the second biggest player in the global snacks market. Pringles reports about $1,5 billion in sales every year, across 140 countries, which is a lot of un-stoppable popping.