omnicom

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  Merger Of World’s Biggest Ad Agencies Brings Pepsi And Coca-Cola Together

  30 Jul 2013 by Jasmine Stone / No Comments

  News broke this morning of the largest corporate advertising merger in the history of the industry, bringing giants Omnicom and Publicis under the same roof. But Omnicom counts Pepsi as one of its biggest clients, while Publicis does work for Coca-Cola. That’s the greatest brand war of modern times, right there, in the same house. So, how do they overcome this problem?

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