“It appears he had been in shallow surf on rocks on the shoreline with friends when reportedly a wave may have swept him off his feet and we believe he had attempted to swim with sea currents to escape the rocky shoreline.”
The National Sea Rescue Institute is a non-profit organisation comprised of almost 900 unpaid volunteers. Ogilvy and Mather advertising agency, together with Velocity productions, created and produced this advert to highlight the work that they do.