The whole point of online tech companies monitoring us is to try and get an idea of what we’re doing in real life. Thankfully, up until now they could only use our online footprints to try figure out what we were doing in reality. Now, though, Google is telling advertisers that they have a way of tracking us in real life, all the time.
It seems like the more we worry about being monitored – the more we’re being monitored, especially on social media. If you want to use it – expect them to know everything. Facebook in particular is going the extra mile to monitor our precise activities on their platform. Sources say that they may be considering gathering data from even our most minute mouse-movements.
If you say the word ‘protest’ too frequently in a cell-phone conversation in Beijing, your call gets cut off. No spice. We have pretty strict phone etiquette policies here at 2ov, granted, but generally we allow calls, once placed, to proceed without Big Brother intervention.