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marketing
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Kanye West Is Having A Public Spat With The Owner Of Zappos
21 Nov 2013 by Jasmine Stone / No Comments
Kanye West got very angry in a podcast this week. In the podcast, hosted by Bret Easton, Kanye was quick to respond to web retailer Zappos and its CEO Tony Hsieh, after Hsieh had told Kanye to focus on his music, rather than fashion.
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Google Comes Clean About Mystery Barges
08 Nov 2013 by Jasmine Stone / No Comments
Last week we published a story about the mysterious ‘Google Barges’ that had popped up in the harbours of Portland, Maine and San Francisco – and caused mass hysteria as people attempted to guess what they were for. Some suspected a secret water-borne data centre, or a marketing platform, but Google has dispelled any myths with a recent statement.
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Instagram Ads Will Look Like This In Your Feed [PICS]
25 Oct 2013 by Jasmine Stone / No Comments
Slowly, surely and inevitably, our social media spaces are becoming commercialised. We all knew it was coming – it’s just a matter of coming to terms with it, getting used to the new layout and trying to make the best of it. This time, it’s Instagram’s turn to start earning some cold hard cash.
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This Is Why Your Brand’s YouTube Video Failed
15 Oct 2013 by Jasmine Stone / No Comments
Remember YouTube in the good old days? In the beginning, YouTube was a sandbox for the lazy creative. Families would post home-videos, schoolchildren would post clips of teachers being hit with various forms of fruit – and cats stole the limelight in dazzling acrobatic displays. Oh how things have changed.
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Fake Instagram Followers Are Here – Fraud Marketing Extends Its Reach
20 Aug 2013 by Jasmine Stone / No Comments
Spam botnets, such as the infamous ‘Zeus’ that came to light in 2007, have infiltrated Instagram, and are being put to task generating false ‘likes’ and ‘followers’ in order to create media buzz over particular companies or individuals on the platform for eventual financial gain.
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5 Clever Ways To Earn Money From Your Laptop In South Africa
02 May 2013 by Seth Rotherham / No Comments
Earning money from your laptop means you can be anywhere, allowing you to get even close to living the holiday. We’ve put together 5 cool ways for you to earn cash on your terms.
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Old Spice Launches New Spokeperson – Mr Wolfdog [VIDEO]
11 Mar 2013 by Jasmine Stone / No Comments
Old Spice’s ad agency, Wieden+Kennedy has introduced a new spokesperson to the now revered line of YouTube Old Spice spokespeople, which has included the likes of Isaiah Mustafa and Fabio Lanzoni. The ambassador for their Wild Collection is a wolf, Mr Wolfdog. And obviously, he has been appointed their Executive Director of Marketing, and enjoys his […]
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WATCH: Apple’s Drops New TVC Adverts For The iPad Line [VIDEO]
19 Feb 2013 by Jasmine Stone / No Comments
On Sunday evening Apple released two new TV ads for the popular iPad range. In keeping with their vibe, they’ve gone with a very clean, toned down feel. There’s your white background, clean messaging and great visuals of demonstrations of what the Apple iStore apps have to offer. Quite mean. [Source: Mashable]
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Nokia Subtly Throws Down The Gauntlet To Apple [VIDEO]
03 Oct 2012 by Jasmine Stone / 1 Comment
It was only a matter of time before Nokia jumped on the versus-Apple bandwagon now that their new flagship, the Lumia 920, is all but on the shelves. Instead of launching into a drawn-out tirade concerning specs and features they focused on small aspects that could actually make all the difference.
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The Final Countdown To The Digital Edge Live Show: Cape Town, 4 October 2012
27 Sep 2012 by Seth Rotherham / No Comments
On October 4th, the Digital Edge Live Show – National Assembly 2012 – will take place at the Cape Town City Hall. You can look forward to the likes of top local and international speakers telling it how it is on all things digital marketing.
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Are These The Most Sponsorable Olympic Athletes?
26 Jul 2012 by Jasmine Stone / No Comments
Social media has become an important part of many people’s daily lives, and it has also changed the way most marketing campaigns run. On top of this, it’s become an essential marketing tool for modern athletes.
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Martin Scorsese Is In Front Of The Camera For Apple’s Latest Siri Ad [VIDEO]
24 Jul 2012 by Jasmine Stone / No Comments
In Apple’s latest ad promoting its virtual assistant, it called on legendary film director Martin Scorsese. Shot in the back of cab driving through New York city, Scorsese uses Siri to help him with a handful of simple tasks.
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World First – One-Click Viral Video Concept Generator
19 Jun 2012 by Jasmine Stone / No Comments
Viral videos are where it’s at these days, try think of brand that’s managed to hold your attention for more than a fleeting moment without using one. Came up blank? Me too. Now imagine being on the other side of the fence and trying to come up with said, amazing video. Still blank? Fear not, August’s Viral Video Concept Generator has got you covered.
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Marketing Insight: South Africa A Key Region In “Southern Axis Of Opportunity”
14 May 2012 by Jasmine Stone / No Comments
When Sir Martin Sorrell speaks about marketing trends, the global advertising and marketing fraternity takes note. The CEO of WPP, the world’s largest advertising and marketing services company, Sir Martin recently gave his view on the top ten trends facing marketers and ad agencies right now. South Africa falls within the region he referred to as the “Southern axis of opportunity” – a significant area of economic growth that cannot be ignored.
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Viral Marketing Fail – PETA Taking Flack For New Pro-Vegan Ad [VIDEO]
15 Feb 2012 by Jasmine Stone / No Comments
Yesterday PETA (People for the Ethical Treatment of Animals) launched their new viral campaign to encourage people to “go vegan”. Unfortunately for them, what they apparently intended as a tongue-in-cheek ad has sparked outrage and concern by painting a sad picture of domestic abuse and violence.
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This Eco-Advertising By McDonald’s California Is Illegal…To Remove
08 Feb 2012 by Jasmine Stone / No Comments
Very clever McDonald’s. The fast food giant has introduced eco-advertising to its marketing strategy – in the form of a seed bomb campaign by designer Sean Click. It’s not the first time the technique has been used, but the ingenious part of the McD’s seed bomb ad that has blossomed on the side of a California highway is that its removal would probably be illegal.
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Smurf Town In Spain Votes To Stay Blue
20 Dec 2011 by Jasmine Stone / No Comments
A small city in southern Spain, Juzcar, was used as the film location for the The Smurfs film, and painted blue to fit the theme. Once shooting had wrapped up, Sony Pictures offered to repaint the place – except residents voted yesterday to keep the place Smurf-coloured.
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Enjoy A Lovely Bottle Of Hitler Schnapps
06 Dec 2011 by Jasmine Stone / No Comments
Would you consider it a selling point for an alcoholic beverage to depict Adolf Hitler on its label? Didn’t think so. Which is why it’s so fascinating that a man, who goes by the name Rolande Marte, is attempting to sell bottles of wine and Schnapps with an image of the dictator gracing the bottle. Swastika, and so on.
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Catch The Integrated Marketing Communications Conference In Jozi, Next Month
18 May 2011 by Seth Rotherham / 1 Comment
The Integrated Marketing Communication Conference is happening in Johannesburg next month, having made the move from the Cape Town venue of the last event in October 2010. The IMCC brings together a host of marketing thought-leaders to discuss topics like: the benefits of online media; the vast opportunities available through social media marketing; integrating communications strategies […]
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