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marketing
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“Marketing Megalodons” – Why SA Consumers And Businesses Should Beware Of Temu’s Bargains
10 Apr 2024 by Tayla / No Comments
Just know that every time you hit that ‘order’ button, a small clothing store shuts down somewhere, mother nature becomes more strained, and a labourer probably suffers silently in a sweatshop somewhere.
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Snoop Dog Reveals His ‘Giving Up Smoke’ Post Was Advert For A Smokeless Stove [Video]
21 Nov 2023 by Heinrich / No Comments
Who wants to live in a world where Snoop Dog doesn’t klap spliffs?
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OK Furniture’s Latest Ad Is A Total Stinker [Video]
25 Mar 2022 by Jasmine Stone / No Comments
Put together a well-constructed advert and you can become a part of the national lexicon. OK Furniture’s latest effort certainly won’t achieve that sort of success.
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This Year’s ‘Everyone Wins’ Oscar Swag Bags Are The Most Outrageous Ever
22 Mar 2022 by Tayla / No Comments
The gift bag includes plots of land in Scotland from Highland Titles, an inflatable orca, and a stay at Turin Castle.
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Digital Marketing Direction For Online Businesses in 2020
28 Jan 2020 by Damon Sivitilli / No Comments
The decade is over, and we are ushering in a new one. For the last 10 years, much has changed in the way we consume products and services.
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Marketing Expert Gives His Top Predictions For 2019
09 Jan 2019 by Jasmine Stone / No Comments
Keen to see what marketing trends we can look forward to in 2019? Nothing is set in stone, but here’s one expert with his predictions.
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Position Available At 2oceansvibe – Senior Business Manager
19 Nov 2018 by Damon Sivitilli / No Comments
Staff retention at 2oceansvibe is high, and it isn’t often that a spot opens up. If you’re keen to come on board, now’s your chance.
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Jozi Pays The Big Bucks – Marketing Manager Ad Offers Close To R1 Million A Year
31 Jan 2018 by Jasmine Stone / No Comments
Not only do they have all the water, but it seems that the folks up in Jozi are also raking in the dough. How about this marketing manager position?
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If You Don’t Enjoy This ‘Diary Of A Stranded Content Marketer’ Then You’re Dead Inside
31 May 2017 by Jasmine Stone / No Comments
If you’ve ever watched ‘Castaway’ chances are you’ve thought about how you would go about trying to get rescued. You need that viral content, of course.
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“Marketing Genius” – Airline Uses Brad / Angelina Split For Advertising
26 Sep 2016 by Sloane Hunter / No Comments
The Brangelina split has already prompted one shameless advert, and people are responding by calling the effort “genius”. To each their own, I guess.
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You Need to Know About Qloo – The Tech Taste Startup Backed By Leonardo DiCaprio
17 Jun 2016 by Kiernan / No Comments
Leo has some cash to splash, and one of his latest investments takes the form of a startup called Qloo. This one could go big.
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Here Are The New Coca-Cola Designs For Coke Light And Coke Zero
20 Apr 2016 by Sloane Hunter / No Comments
Coca-Cola has taken its next step to unify the brand, keeping one thing the same across the board.
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Good Or Bad Move? Budweiser Beer Goes Quite Hard At Craft Beer
21 Jul 2015 by Kiernan / No Comments
Ever since the turn of the year Budweiser has focused much of its advertising on ridiculing craft beer and those who love it. Is this prolonged attack misguided?
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Cannes 2015 – Major Changes Underway For Ad Agencies
24 Jun 2015 by Jasmine Stone / No Comments
It looks like there might be some interesting developments for the world’s foremost advertising agencies coming out of France this week. The tides are changing.
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Here’s Appletiser’s Marketing Executive Explaining Their Mistake
09 Jun 2015 by Kiernan / 1 Comment
Appletiser have been grabbing headlines for all the wrong reasons these past few days as social media users go to town on their latest ad. Their marketing executive responds.
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These Are Youtube’s Top 20 Adverts In The Last 10 Years [Videos]
20 May 2015 by Kiernan / No Comments
Some adverts stick in the mind and have become increasingly popular with the rise to prominence of YouTube. So what’s your favourite then?
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Here’s How To Not Abuse The Hashtag [Infographic]
29 Apr 2015 by Kiernan / No Comments
There are some hashtags that have the power to infuriate but, with a bit of common sense and know-how, they can be a very effective marketing tool for small and big business alike.
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This Is How You Stop The Banks And Everyone Calling You Randomly
25 Feb 2015 by Kiernan / 2 Comments
If you are also tired of being contacted out of the blue by companies trying to sell you things, we offer you the little-known about solution. Sign up and squash these intrusions once and for all.
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The Future Is Creepy: Marketers Have Drones Following People Around Now
24 Feb 2015 by Kiernan / No Comments
Marketing companies are now flying drones overhead, tracking our movements and sending that information to businesses. It’s all rather scary if you ask me.
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Our 5 Favorite Superbowl Commercials [Video]
02 Feb 2015 by Jasmine Stone / No Comments
Got some time? Sure you do, it’s Monday, you’re at work, and well, who doesn’t need a distraction right now? Check out these entertaining Superbowl commercials.
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Are You In The ‘Ad Industry?’ – You Need To Know About These 5 Hot Trends
02 Oct 2014 by Jasmine Stone / No Comments
Mashable gives a breakdown of the biggest buzzwords in the advertising industry today. So here’s your chance to get up to speed with what’s cooking…
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Hey Ad Industry – Check Out This Dancing Traffic Light ‘Activation’
17 Sep 2014 by Jasmine Stone / No Comments
Smart, the company behind the original smart car, has formulated a clever way to help pedestrians wait for the walk signal and be entertained at the same time.
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OMG Time Inc. Is Creating ‘Advertiser Friendly’ Content
19 Aug 2014 by Jasmine Stone / No Comments
Time Inc is introducing new procedures into its business models to cater for “advertiser friendly” content, and this has raised some concerns with readers and followers of the magazine after journalists were laid-off for not meeting requirements.
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This Is How You Do Email Marketing
04 Jul 2014 by Jasmine Stone / No Comments
Get ready, children, we are about to drop some knowledge on you. Today’s lesson: Email marketing – if you send emails, you need to know this.
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CocaCola Just Made Dating Apps Redundant [Video]
29 May 2014 by Jasmine Stone / 2 Comments
Dammit Coca-Cola, you’ve done it again.
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CLEVER: Pornhub’s New Ads Are Safe For Work [Video]
22 May 2014 by Jasmine Stone / No Comments
The issue at hand means that we can’t go browsing porn sites at work. But what if we were to tell you that they are creating advertising for Porn Hub that is now, well, VERY office friendly? Would you be impressed?
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This Is the Social Media Course You’ve Been Looking For
13 May 2014 by Jasmine Stone / No Comments
This is something we ALL could use. It’s a social media course, that helps you become a marketing guru. Here’s the thing: We all use social media every day. But how many of us are truly UTILISING these platforms to help us, help ourselves? As in, when last did you actually find an awesome job, […]
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Genius Outdoor Ad Campaign Makes A Mockery Of Election Posters
06 May 2014 by Jasmine Stone / 1 Comment
This is beyond genius. This is next-level marketing. And we totally love it. How do you make a mockery out of the election posters that constantly nag us to show support for individual political parties and not do much else with our lives during the week ahead? You tell the population to live their lives […]
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Is This The Scariest Commercial Of All Time? [VIDEO]
04 Dec 2013 by Jasmine Stone / No Comments
Japanese tyre manufacturer, Autoway Tyres decided to ditch the “sex sells” approach, and instead tried to scare their customers into submission. Their new ad is being called the scariest ad of all time – not least of all because it actually comes with a health warning and a liability disclaimer.
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The Kremlin Insist Louis Vuitton Removes This Giant Suitcase
28 Nov 2013 by Jasmine Stone / No Comments
Russia may have a lot of political baggage – but this is just silly. A giant, two-storey designer Louis Vuitton suitcase was erected on the red square, just metres away from Vladimir Lenin’s sacred mausoleum – where the mummified body of the mastermind of the Bolshevik Revolution remains.
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