Taking a look back at the old Apple adverts shows how the tech company took a page out of Pepsi’s book, with the help of John Sculley.
Apple celebrated the Macintosh computer’s 30th anniversary with the release of this video. The video is a compilation of footage shot during the span of one day across five continents in ten different countries, highlighting the Mac’s use in design, robotics, education and engineering. And the whole thing was shot on iPhones. Mental.
It’s been three long decades since Apple released its first-ever Macintosh computer for $2,495. Today, the company stands comfortably on top of the tech industry.
On Saturday the 25 January, the original team that created the first Macintosh renunited at Cupertino California for the Mac@30 event, celebrating 30 years since the Macintosh was released. Early Apple was often criticised by skeptics and naysayers. Even so its announcements were always well attended, with geeks clamouring to see what Apple would unveil next. […]