The new global campaign is called ‘Live Again’ and aims to reposition South Africa, putting us smack bang in the hearts and minds of travellers near and far.
It feels only right that the British media joins in on the chorus of publications urging tourists to visit Cape Town.
Forbes is unrestrained with its admiration for our neck of the woods, calling the southernmost tip of Africa “one of the most magnificent parts of the world”.
When South Africans are once again allowed to travel recreationally, the Karoo could become a “low-viral tourism” hotspot.