lg activation

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  When “Activations” Go Wrong: 20 People Injured IN LG Promotional Stunt

  14 Aug 2013 by Jasmine Stone / No Comments

  LG decided to release 100 helium balloons in an outdoor park in Seoul, each containing a voucher for a free LG G2 smartphone, which sells at full retail for about R8,500. What they didn’t plan for though, was a surge of people (think World War Z) with BB guns and knives on sticks trying to pop the balloons to get their hands on a voucher.

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