After the golden “Ship My Pants” campaign that graced the internet and gleaned over 18 million views, KMART has produced another viral masterpiece. That’s not to say that they’re not walking very close to the naughty line.
Kmart have taken to YouTube to promote their new shipping service, and they have nailed it by encouraging customers to “ship my pants”. Say that fast. There isn’t really much more we can say about this, apart from the fact that the child is a real highlight.