You know you’re getting edging ever to Christmas when the malls start playing carols and the John Lewis advert drops.
John Lewis’ big-budget Christmas ad, featuring Excitable Edgar, is said to have cost around £7 million to make. This gem took just £100.
Every year, the UK department store rolls out a blockbuster to punt their wares, with their latest effort featuring a dragon named Edgar.
Christmas adverts are often rather tedious, but the same cannot be said for the Elton John and John Lewis collaboration.
Every year brands spend big on their Christmas commercials, and John Lewis are no exception. This one is rumoured to cost around R130 million, and it’s not going to plan.