All of these mind-blowing macro shots were captured on an iPhone 13 Pro or Pro Max, showing off the stellar photography range and up-close capabilities of this premium handset.
The idea behind this macro photography challenge is to look closer and turn the ordinary – everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets – into the extraordinary.
Apple’s ‘Shot on iPhone’ campaign, first launched in 2014, has been so successful that it has since been copied by other phone manufacturers.
Apple’s ‘California Streaming’ event was loaded with major announcements and news about upcoming product launches, including the iPhone 13 range, Apple Watch, and new iPads.