The point of the “Make Joseph Kony Famous” campaign had every intention to help and save the child soldiers in Uganda, but it was hit with a brick wall of controversy. What happened?
#FirstWorldProblems is a popular phrase that has made its way around the web and inspired a multitude of memes. Although intended to be innocent, ad agency DDB BY turned the phrase on itself and used it to raise awareness of the real issues facing the third world and its citizens.
Derided or not, proponents of the KONY2012 campaign have managed to make Kony famous, or at the very least a topic of conversation. And now it would seem authorities are close to capturing him as well. There are three international armies hunting him, and according to Uganda’s army chief Aronda Nyakairima, Joseph Kony is currently operating in volatile border areas between Sudan and South Sudan:
If you’ve been following the Kony 2012 movement, you’d remember they called for an April 20 world wide canvassing campaign. “Cover the Night” also hit Cape Town over the weekend and saw activists put up their share of posters around town. See all the “excitement” after the jump.
By now most of you will have seen the infamous Kony 2012 video which, as of this morning, has become the most viral video ever. You’ll also have seen the considerable backlash, both from Ugandans and elsewhere. Now, watch how the original video’s creators responded to criticism, live. Click through for the video.
As the #StopKONY juggernaut continues rampaging across the interwebs and social networks, some reporters have turned to Kony’s fellow Ugandans for comment on the video, and the Invisible Children organisation’s project to bring Joseph Kony to justice. Their opinions? Not positive.