Instagram, home of sunset shots, hashtags and puddlegrams, has a dark underbelly creating waves through the local Instagram community. The centre of all the fuss is a man, a bot, his many accounts and all the tens of thousands of followers his bot has fetched.
At just over five minutes in length, ‘Take Us To Jozi’ is a short documentary about a handful of Johannesburg Instagramers, and their take on the culture of Instagram in South Africa. The documentary features the likes of @roywrench, @unclescrooch, and @garethpon, who made the documentary.