Apple’s new iBeacon technology is set to transform how retailers, event organisers, transit systems, enterprises, and educational institutions communicate with people indoors.
iPhone users at the SXSW festival were introduced to the use of iBeacon. iBeacons have been implemented at retail stores and some stadiums, but this was one of the first festivals that made use of the Bluetooth LE tech.
If you happen to see someone in Apple’s Grand Central store pick up an Apple product and walkout the store without ever talking to a salesperson or paying at the checkout counter, please don’t tackle them. It isn’t a case of daylight robbery – they may have used Apple’s iBeacon.