#FirstWorldProblems is a popular phrase that has made its way around the web and inspired a multitude of memes. Although intended to be innocent, ad agency DDB BY turned the phrase on itself and used it to raise awareness of the real issues facing the third world and its citizens.
Generally speaking, most people would doing something stupidly extravangant if they suddenly came into a ridiculous amount of money. Not this guy though, instead he chose to share his good fortune and travel the world, giving random people £1000 at a time requesting only that they “do something positive” with the cash.