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  Consumer Trends – The Return Of The Last Minute Deal

  31 Jan 2014 by Seth Rotherham / No Comments

  In the early 2000s, prior to the final burst of the IT bubble, deal websites like lastminute.com enjoyed devoted and widespread support in the States, Europe, and small pockets of South Africa. The premise was simple, and powerful: massive discounts on travel destinations would be offered for a very limited time only, and they had to be utilised within a few days. It’s a base appeal to the powerful sensations of spontaneity, and discount. So what happened?

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