Earlier this week, we reported on the Samsung/Apple feud currently reaching new lows. It started with a series of Samsung print ads dissing the new iPhone 5. Not having it, Apple fanboys then responded with their own series of adverts – countering the arguments made in the Galaxy S3 ad. All eyes were on Samsung for their response to Apple’s response to Samsung’s response to the iPhone 5. And here it is: a new TV advert mocking fanboys waiting outside Apple stores whenever there is a new release. The tagline for the ad, referring to the Galaxy S3, reads: “The next big thing is already here.”
Samsung has had a rather clever dig at the iPhone with its Galaxy S2 smartphone. Having recently surpassed Apple in total worldwide smartphone shipments, the Samsung brand clearly has its eyes firmly set on furthering its handle on the US smartphone market. Spicy.