Clicking the “like” button on Facebook page that supports a worthy cause does absolutely nothing to help. Unless it is a donate click, then you really are not being as proactive as you think you are. UNICEF has released a TV commercial detailing the shallow emotional reality of “slackivists”.
Researchers at Cambridge University are using algorithms to predict religion, political stance, race and sexual orientation from the things one “likes” on Facebook. The research provides quite accurate personal portraits. Over 58 000 volunteers were used for the study, and provided their Facebook “likes” as well as demographic information. These volunteers also provided psychometric testing […]