drive dry

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  Imagine People’s Lives Depended On It – Choose To Either Drink Or Drive

  21 Jun 2013 by Seth Rotherham / No Comments

  We told you recently about Drive Dry’s spot of goodvertising they had undertaken to reduce instances of driving drunk in young adult South Africans (us, you crazy kids). Here’s a brief rundown of how the campaign works, for those of you who missed it the first time around. Navigate to DriveDry.co.za, sign in with your […]

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  Goodvertising: Brandhouse Social Media Campaign Targets Drunk Driving

  19 Apr 2013 by Jasmine Stone / No Comments

  Local beverage company, brandhouse recently launched what they’re calling a “social media activism” campaign aimed at young adults, in an effort to curb rates of drunk driving in South Africa. We call that goodvertising.

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