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The last time we discussed Nando’s Souperstars on 2oceansVibe, the campaign had only just begun. Since then, more than 800 South Africans have signed up to join the cause!
DStv has recently graciously lifted its self-imposed suspension of Nando’s “Diversity” anti-xenophobia ad. But it seems this incredibly generous move by DStv has gone unappreciated by Nando’s. The restaurant-chain says it won’t be spending any money to have that advert flighted on DStv.
Not one of South Africa’s TV channels have had the balls to show the new Nando’s TV advert. So TopTV has decided to step up and teach the rest a lesson in freedom of speech. They say it should be up to the public to choose whether or not they want to watch it.
Less than a week ago Nando’s launched their popular #Diversity campaign, which celebrates SA’s rich cultural heritage. Shortly afterward, local channels banned the television ad, which they claimed “trivialises xenophobia” and “could be deemed offensive”. Nando’s are not having it.
Nando’s are at it again, and this time they’re tackling diversity, and they’re not taking any prisoners. Their new campaign forces us to face the reality we live in, and just get over it. Click through for the brilliant video.