Yiffers around the world celebrated yesterday as UK-based [insert your preferred style here] group, Coldplay dropped their much anticipated, South Africa-shot, video to “Paradise,” a single on their upcoming fifth studio album, Mylo Xyloto.
Cape Town Tourism chiefs are grinning from ear to ear this week as they smugly proclaimed that just after filling Greenpoint stadium last Wednesday night, UK alt rock sensation Coldplay applied to the City authorities to record a new music video in and around the Mother City, as well as in the Klein Karoo.
Because, as it happens, the gig is planned for October 8, which also happens to be Yom Kippur – the Jewish Day of Atonement. This of course means that observant Jews will be engaged in a 25-hour period of intensive fasting at roughly the same point that Chris Martin breathlessly proclaims his love for Africa from the stage.