You know December is drawing ever nearer when the UK’s supermarket giants roll out their big-budget Christmas adverts.
You know you’re getting edging ever to Christmas when the malls start playing carols and the John Lewis advert drops.
Every year, the UK department store rolls out a blockbuster to punt their wares, with their latest effort featuring a dragon named Edgar.
Christmas adverts are often rather tedious, but the same cannot be said for the Elton John and John Lewis collaboration.