It looks like new Cell C CEO Alan Knott-Craig just made his first big move. The company has just announced that it will slash prepaid call rates by more than 34% with a plan called “99 Cents for Real”. More details inside.
We all know who Alan Knott-Craig Jnr is. He’s the guy who bought MXit, owns World of Avatar, and made it possible for you to buy Vida with your cell. His father, Alan Knott-Craig Snr, has just been appointed as the CEO of Cell C. This could mean some very interesting developments in the telecoms industry.