iPhone camera lenses are not a new thing by any stretch of the imagination. They emerged a few years ago, to accommodate and enhance the steadily improving camera technology that was being developed. They started out small, with individual lenses being sold for about R200, and a set of all sorts of different lenses being sold for around R500. It was more of a start-up company kind of thing to do – but now the big dogs have latched onto to the market, and Sony is one of those who are looking to make a big impact.