In the world of wealth, exclusivity is the name of the game.
Maybe K-Way could slip some colourful fleece over those three towers on the slope of Table Mountain – they’d be doing us all a favour.
There’s a new epicentre of luxury spending and it’s not New York, Milan, Shanghai or Abu Dhabi.
There’s no rest for the wicked, and now Coca-Cola is desperately battling to stay relevant in a world that says the only way forward is to come up with new things.
Judging by the Brand Finance Global 500 report for 2022, some have fared better than others.
South Africa dominated in this year’s Brand Finance Africa 150 list, which measures the top brands on the continent.
Brand Finance’s latest review reveals the strongest and most valuable brands in South Africa.
Advertising can be hit and miss, but sometimes an ad is so clever that you don’t mind spending a little longer on it when you’d normally flip the page.
This year, for the first time ever, a brand has crossed the $200 billion threshold, although the rest are quickly making up ground.
There are so many similar products in our lives we also tend to go for the one we know the most – but did you know you’re just feeding into the hands of the few who own them all?
You must be doing something right if your business has lasted 400 years. Let’s see what keeps these guys at the top of their game.
It looks like some big South African brands need to have stern words with their social media teams. Not that BIC’s are still around, we assume, but now it’s Pick ‘n Pay’s turn to foot in mouth it.
It would be fair to say the KFC brand has been through a tough time of late, their name smeared by a host of controversies. Here at home KFC South Africa is fighting its own battles.
There are some hashtags that have the power to infuriate but, with a bit of common sense and know-how, they can be a very effective marketing tool for small and big business alike.
Got some time? Sure you do, it’s Monday, you’re at work, and well, who doesn’t need a distraction right now? Check out these entertaining Superbowl commercials.
The origins of some of the logos of the world’s biggest brands are interesting to see in relation to what they look like now. 24/7 Wall Street has put together an interesting list of the world’s oldest.
The issue at hand means that we can’t go browsing porn sites at work. But what if we were to tell you that they are creating advertising for Porn Hub that is now, well, VERY office friendly? Would you be impressed?
Did you know that Apple is worth 160 BILLION bucks? That’s in dollars by the way. It’s a LOT of jack. One thing that has become increasingly apparent when it comes to Apple’s attitude towards its acquisitions is that they don’t readily enjoy dropping dollar on new products or ventures. Which has us wondering from […]
Advertising is everywhere these days. You don’t even realise how many ads you see in a day, but it can be around 4,000 if you get out enough, or spend enough time on the web. Some companies, however, have built such a name for themselves and developed such a following that they don’t need to advertise.
News broke this morning of the largest corporate advertising merger in the history of the industry, bringing giants Omnicom and Publicis under the same roof. But Omnicom counts Pepsi as one of its biggest clients, while Publicis does work for Coca-Cola. That’s the greatest brand war of modern times, right there, in the same house. So, how do they overcome this problem?
Sometimes you have to take a risk to get to where you want to be. We have put together five examples that show how some brands took one courageous leap and found themselves catapulted into the history books. Introducing the top five “shrewdest, smartest maneuvers you’ve ever seen in business.”
In light of spreading their “Share Happiness” message, Coca-Cola has come up with another amazing campaign concept. Take a look at their latest “Sharing Can.”
In March of this year the super-brand decided to go one step further than just making people smile in their “Open Happiness” campaign. How you ask? Oh, just by creating a bit of world peace with a fizzy drink, that’s all. Click through to watch how.
Mashable has put together its top five advertising trends of 2012. They say the trends are “mostly about the shifting ways that consumers experience content and how publishers hope to harness those experiences.” So pretty much the same as every other year. Here’s the list:
A new website, called Dollar Shave Club, just launched. What are they all about? Look, I can tell you – or you can watch this video. The level of awesomeness you are about to experience knows no boundaries. Check it out inside.
The music video for “DoYaThing” — the new collaboration between the Gorillaz, Andre 3000 and LCD Soundsystem’s James Murphy – dropped yesterday, as part of Converse’s ongoing “3 Artists, 1 Song” campaign. The promo track was released along with the limited edition Chuck Taylor All Star Gorillaz Collection, which is on sale now.