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Branding
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Jozi And Cape Town Amazed By Massive CGI Billboards Taking Over Iconic Landmarks [Videos]
17 Apr 2024 by Tayla / No Comments
Pepsi got a new logo, and the best way to make sure everyone is up to scratch, they took over two of South Africa’s iconic buildings with CGI billboards.
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A Round-Up Of All The Best And Cringiest Pranks From This Year’s April Fools’ Day (AKA The Day Of Lies)
03 Apr 2023 by Tayla / No Comments
You might have spotted a big-name brand in the throes of making its own mark on the foolish holiday on Saturday.
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What Meghan And Harry’s Latest Trademark Suggests
08 Apr 2020 by Carrie / No Comments
Harry and Meghan’s new branding has been revealed, and it looks like they have some big plans for the future.
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BMW’s New Logo Fail
05 Mar 2020 by Carrie / No Comments
Not everyone is loving the new BMW logo, with some going as far as to say it’s “everything that’s wrong with modern logo design”.
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That Iconic Jägermeister Logo Has A Very Weird History
20 Feb 2020 by Carrie / No Comments
Strap in, because this story has it all – from talking animals to religious battles, saints, and booze.
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No Ways – The Queen Blocks Harry And Meghan From Using ‘Sussex Royal’ Brand
19 Feb 2020 by Carrie / No Comments
Oh dear – it looks like Meghan and Harry won’t be able to use the Sussex Royal brand after all.
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These Are South Africa’s 10 Most Valuable And Strongest Brands
16 Jul 2019 by Carrie / No Comments
Brand Finance’s latest review reveals the strongest and most valuable brands in South Africa.
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Steers Goes After McCain Chips For Their Damned Lies
01 Mar 2019 by Carrie / No Comments
Mcain Foods is under fire from Steers, for having the audacity to suggest that they produce South Africa’s number one chip.
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Everything We Know About The New Flavour Coca-Cola
11 Feb 2019 by Carrie / No Comments
Coca-Cola has released a new flavour, and it’s supposed to provoke a sense of nostalgia for the ice-cream flavours from your youth.
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What Some Of The Biggest Brands In The World Have In Common
01 Oct 2018 by Carrie / No Comments
If you want to set yourself apart from the crowd, you might want to start with your branding. That’s where Ferrari, Coca-Cola, McDonald’s and others have something in common.
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Can You See The Hidden Designs Inside These Well-Known Company Logos?
13 Mar 2018 by Sloane Hunter / No Comments
Sometimes a great deal of thought, and even a little trickery, goes into designing a company logo. Here are a few design insights that might surprise you.
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Here Are The New Coca-Cola Designs For Coke Light And Coke Zero
20 Apr 2016 by Sloane Hunter / No Comments
Coca-Cola has taken its next step to unify the brand, keeping one thing the same across the board.
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Check Out Uber’s New Logo
03 Feb 2016 by Jasmine Stone / No Comments
There are big plans afoot over at Uber, starting with a new logo and hinting at exciting products in the not too distant future.
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I Bet You Didn’t Know These Guys Are Known As The Branding Kings Of S.A [Competition]
25 Mar 2015 by Jasmine Stone / 5 Comments
So you’re keen to tinker with your brand identity and maybe earn a little something towards helping that happen? We know just the people to speak to.
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Selling Out Is Now Officially Acceptable
06 Jan 2015 by Kiernan / No Comments
Because big brands and global music stars aren’t making enough money they will now team up to further lighten your pockets. Here’s how…
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You Know That Very Expensive Water Called VOSS? This Is Why It’s A Load Of Crap
29 Aug 2014 by Jasmine Stone / No Comments
VICE’s Sam Briggs has a serious bone to pick with bottled-water company Voss, saying that the product’s brand and pricing is absolutely “audacious”.
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The 10 Oldest Company Logos In The World
23 Jun 2014 by Jasmine Stone / 1 Comment
The origins of some of the logos of the world’s biggest brands are interesting to see in relation to what they look like now. 24/7 Wall Street has put together an interesting list of the world’s oldest.
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The Power Of The Swastika – How Hitler Drowned Germany With Big Brand Marketing [GALLERY]
25 Nov 2013 by Jasmine Stone / No Comments
The swastika has become one of the most infamous and easily-recognisable symbols on earth, and that process didn’t happen overnight, and it didn’t happen by chance. A new series of photographs gives us a glimpse into how the symbol was systematically jammed into the minds of millions.
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This Is Why Your Brand’s YouTube Video Failed
15 Oct 2013 by Jasmine Stone / No Comments
Remember YouTube in the good old days? In the beginning, YouTube was a sandbox for the lazy creative. Families would post home-videos, schoolchildren would post clips of teachers being hit with various forms of fruit – and cats stole the limelight in dazzling acrobatic displays. Oh how things have changed.
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#BrandFail: Ernst & Young Change Name To ‘EY’ – Now Share Google Results With A Gay Teen Magazine
11 Jul 2013 by Jasmine Stone / 3 Comments
Ernst & Young recently embarked on a massively expensive rebranding project. They’ve changed their logo, name, and company colours. In case you hadn’t heard, they’re now called ‘EY’. Delightful. Here’s their new corporate logo. Except that they apparently failed to hit up Google for the phrase “EY” at any point in the rebranding process. If […]
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Do You Love Your Company Enough To Have The Logo Tattoed On Your Body? [VIDEO]
02 May 2013 by Jasmine Stone / No Comments
Would you get your company’s logo tattoed on your arm? No? Would you get your company’s logo tattoed on your arm IF they paid you to do it? These employees did just that.
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Man Turns Impressive Mohawk Into Walking Billboard [PICS]
25 Mar 2013 by Jasmine Stone / No Comments
This gentleman has turned his high mohawk into a mobile advertising space. Affectionately known as Mohawk Gaz, he uses his mohawk as a canvas and spray paints his locks with “hard-to-miss” attention grabbing brand images and slogans. Gaz has advertised for brands including Visa and NBA, which he counts as his most challenging advert thus far, […]
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Guinness Turns Submarine Into Underwater Bar [PICS]
17 May 2012 by Jasmine Stone / No Comments
Branding! It’s good for you. Jump Studios, a London-based architecture firm, recently finished up the interior on a submarine for Guinness’ deep-sea bar, which plunged to the depths of the Baltic on its maiden voyage. The sub was commissioned to celebrate Guinness’ 250th anniversary. Take a look at the thing after the jump.
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Dolce & Gabbana Takes Small Hout Bay Shop To Court
26 Mar 2012 by Jasmine Stone / 2 Comments
A Hout Bay shop owner faces legal action from world famous Italian design house, Dolce & Gabbana, over her alleged “misuse” of the Italian brand by calling her small gift store, Dolce and Banana. Italian sense of humour FAIL!
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Enjoy A Lovely Bottle Of Hitler Schnapps
06 Dec 2011 by Jasmine Stone / No Comments
Would you consider it a selling point for an alcoholic beverage to depict Adolf Hitler on its label? Didn’t think so. Which is why it’s so fascinating that a man, who goes by the name Rolande Marte, is attempting to sell bottles of wine and Schnapps with an image of the dictator gracing the bottle. Swastika, and so on.
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YouTube Launches Revamped Homepage Today
02 Dec 2011 by Jasmine Stone / No Comments
YouTube is launching what they’re calling their biggest redesign in history today – and, granted, every time a website changes they tend to say that, but the differences here are pretty striking, with sweeping changes to the homepage and channel pages, strongly emphasising social media integration.
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Some People REALLY Love Eckō Apparel
06 Apr 2011 by Jasmine Stone / No Comments
Wow! Okay. Last week we told you about the ‘Get An Eckō Tattoo, Get A 20% Discount For Life’ they’re peddling, with a couple of metaphorical raised eyebrows. So they sent us a couple of photos of fans that had gotten themselves branded with their logo – bluff called. Amazing.
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Branding Is Important: Get An Eckō Tattoo, Get A 20% Discount For Life
01 Apr 2011 by Jasmine Stone / 1 Comment
This sounds sort of like every dystopian sci-fi film ever, but okay. If, for whatever reason, you felt like you needed 20% off of Eckō-brand apparel for life, you could totally make that happen by getting an Eckō tattoo somewhere on your body. It’s a coupon that never expires!
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DROP EVERYTHING. They’re Selling Whiskey In Cans
19 Jan 2011 by Jasmine Stone / 1 Comment
I’m not sure how to feel about this. Scottish Spirits is testing out canned whiskey in South America on the grounds that outdoor drinkers would rather not have to lug a bottle of the stuff around. You also look like less of an insane drunk if you’re taking sips from a can instead of swigs from a bottle of scotch, so there’s that.
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Yes, Advertising To Kids Is Important
04 Oct 2010 by Jasmine Stone / No Comments
Marmite, Mrs Balls Chutney, Iron Brew, and Tropica. These are the flavours of my childhood, and every now and then, a craving hits, and the inevitable binge ensues. I know, I disgust myself. Happily, I’ve been vindicated by science. Get a child hooked on your product in their formative years, and you’ve got them for life.
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