It looks like some big South African brands need to have stern words with their social media teams. Not that BIC’s are still around, we assume, but now it’s Pick ‘n Pay’s turn to foot in mouth it.
After BIC’s #fail, they have provided a stage for every other stationary company to release a campaign in support of women being women, and Stabilo UK jumped right on it.
BIC is winning with its latest Women’s Day campaign as South African’s take to Facebook to highlight – ahem – their shock at attempts to inspire.