The R140 Million Bet That Americans Will Switch From Jerky To Biltong
If you could convert Americans from jerky to biltong, you would be rolling in the Benjamins. This US company is pretty sure they can do just that.
Why Does Nobody Have Any Biltong Brand Loyalty?
Many of us have absolute brand loyalty with things like cigarettes and tech brands, but other products are simply ‘snatch off the shelf and throw in the shopping trolley’ vibes.