In a move that is bound to be labelled misogynistic by some, Axe has created an inflatable arm and chest that smells like the Axe fragrance. Called the morning-after pillow, it is designed for guys who aren’t too keen on cuddling with their lady friends the morning after a night spent together.
The Advertising Standards Authority has ruled that an Axe deodorant advert be pulled. In the ad, angels can be seen falling from heaven because they are attracted to a man’s deodorant. But a viewer laid a complaint, claiming it offends Christians. According to him, angels aren’t supposed to forfeit their heavenly status for mortal desires.